Tourism operators in the Goyder Council region will benefit from positive opportunities which are being created to promote region-wide tourism.
The Regional Council of Goyder has taken over the management of the Burra and Goyder Visitor Information Centre and will ensure the best of the region is showcased to enhance visitor experiences.
It will help operators develop innovative models celebrating the region’s existing focus on heritage, tourism, the arts, cultural vitality and diversity and will work to generate a greater sense of pride amongst key stakeholders.
“Each stakeholder can become a custodian of ‘brand Goyder’ and we will work with them through ongoing communications, sharing of ideas and the development of greater business relationships,” Council chief executive officer David Stevenson said.
“We want to add value and create positive experiences that visitors do not expect, adding value to the overall tourism experience and ensuring a relevant and creative tourist offering at a consistently high standard.”
Mr Stevenson said council would be taking control of regional promotions through the Visitor Information Centre.
“In the future, the Visitor Centre will become a discovery hub for the entire region, a place of curiosity and exploration, with opportunities to tell the stories of the region and its people, places and product,” he said. To help promote the Goyder region for visitation, council has appointed Ali Gebhardt as tourism, arts and heritage development manager.
Ms Gebhard will engage with stakeholders in promoting and stimulating tourism, the arts, culture and heritage of the region.