Flinders Ranges third most popular tourist destination in SA

POPULAR: The Flinders Ranges and outback was the third most attractive tourism destination in South Australia in the 12 months to December 2016.
POPULAR: The Flinders Ranges and outback was the third most attractive tourism destination in South Australia in the 12 months to December 2016.

South Australia’s tourism industry has reached new levels of success with the Flinders Ranges playing a key part in the state’s tourism resurgence.

In the 12 months to December 2016, the National Visitor Survey measured the state’s tourism related expenditure at $6.3 billion.

The Flinders Ranges and outback was the third most popular visitor attraction, attracting 574,000 domestic visitors who stayed 2.6 million visitor nights.

Regional Development Australia Far North’s Tourism Development Manager for Flinders and Outback, Ben Boothby, said the results prove the region’s attractiveness as a tourism destination.

“What this proves is that people are prepared to come to the Flinders Ranges,” Ben said.

“When they are here, they want to be here for a multi-night holidays.”

He said that despite the focus on Adelaide as the central tourism draw card for the state, the Flinders and outback provided 45 percent of tourism revenue.

“Not many people realise how well the Flinders Ranges does,” he said. 

He said considering almost 3,000 people were directly or indirectly employed in the tourism industry in the region, its impact could not go unnoticed on rural communities.

State Minister for Tourism Leon Bignell praised the region’s results.

“The results are great news, as Flinders Ranges and Outback continue to attract the third highest number of domestic visits of any South Australian tourism region,” Mr Bignell said

The National Visitor Survey data released last week showed that domestic travel continued to be the highest contributor to the South Australian visitor economy, with day trips and overnight stays injecting $5.4 billion into the state’s economy.

Intrastate travel retained its position as the largest contributor, accounting for 3.9 million overnight visits – followed by 1.1 million visitors from Victoria.

South Australia attracted a record high 6.2 million domestic overnight visitors, up 6.1 per cent.

Adelaide attracted the highest number of domestic visitors with 2.5 million visits, followed by the Fleurieu Peninsula with 700,000.

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