Are you a Happy Little Vegemite? Your jingle cover could become iconic company's new ad

JINGLE: Happy Little Vegemites Sophia, 3, and Lotus, 4.
JINGLE: Happy Little Vegemites Sophia, 3, and Lotus, 4.

Vegemite's iconic jingle is now 66 years old and it is turning to its fans for an update.

Now, in a time when perhaps we need to be reminded more than ever of the brighter side of life, Vegemite is calling on you to cover its iconic "Happy Little Vegemites" jingle.

Vegemite has ventured into the archives, releasing the original sheet music and lyrics for its iconic jingle. One lucky Australian will have the opportunity to have their rendition aired on radio nationally as well as take home $2000.

The original sheet music for the "Happy Little Vegemites" advertising jingle.

The original sheet music for the "Happy Little Vegemites" advertising jingle.

"We know that Vegemite tastes like Australia, but it's now time that we find out what Australia sounds like," said Matt Gray, Bega Foods head of marketing.

"We're inviting everyone to cover our iconic 'Happy Little Vegemites' jingle, to go into the running to have their version of this song air nationally on radio. We hope that a new updated version of this song spreads a little happiness at a time when many of us need a smile.

"Vegemite is uniquely Australian, and we want to hear some distinctive voices bring our jingle to life."

Vegemite wants to hear all types of styles from all types of people, from folk singers to heavy metal bands, school kids to professionals. It has even joined forces with Australian musicians G Flip and Banoffee, to kick things off with their own takes to get you inspired.

"Vegemite gave me the heads up and told me they were asking for new renditions of their classic Happy Little Vegemites tune, so I took my toast down to my studio and made a little G Flip version," G Flip said.

"Anyone can make their own unique cover for a chance to get it played on radio."

Banoffee added, "as someone who's been known to carry Vegemite in my suitcase wherever I go, I was thrilled to be asked to make my own version of the Vegemite jingle".

"I've sung it my whole childhood, so why not now? I'm so excited to hear all the different ways people will redo this iconic tune."

How do you enter?

1. Record your rendition of "Happy Little Vegemites" (no longer than 25 seconds)

2. Post your "Mitey Cover" to Instagram with the hashtag #VegemiteMiteyCovers and tag @Vegemite

3. Make sure your Instagram profile is set to public

By entering the competition you agree to give Vegemite a broad licence to use your version of the song. Vegemite will be airing the jingle on radio on your behalf, keeping to this licence. The winning submission will take home $2000, with $500 to be awarded to the runner up.

The competition will be live on the Vegemite Instagram from today (August 25), ending 11.59pm AEST September 13, 2020. For full terms and conditions, see https://vegemite.com.au/competition-tcs/.

This story Are you a Happy Little Vegemite? Your jingle cover could become iconic company's new ad first appeared on Bega District News.